Privacy Policy

Below is a paste-ready Privacy Policy template for Concrete Pilates (service-based business on Squarespace). Replace bracketed fields like concretepilates.com and support@concretepilates.com. This is a general template, not legal advice.

PRIVACY POLICY
Effective Date: [Month Day, Year]

Concrete Pilates (“Concrete Pilates,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit [WEBSITE URL] (the “Site”), book classes or services, purchase memberships or packages, or otherwise interact with us online or in person.

By using the Site or our services, you agree to the terms of this Privacy Policy.

  1. INFORMATION WE COLLECT
    We may collect the following categories of information:

A. Information you provide directly
• Contact details: name, email address, phone number, billing address
• Account details (if you create an account through Squarespace or any scheduling/booking tool connected to the Site)
• Purchases and bookings: classes, memberships, packages, gift cards, appointment times, and related purchase history
• Communications: messages you send us (email, contact forms, SMS, DMs), support requests, feedback, reviews
• Studio-related information you choose to share: goals, preferences, injuries, limitations, or wellness notes you provide for scheduling or coaching purposes (see Section 10 “Sensitive Information”)

B. Information collected automatically
• Device and usage data: IP address, browser type, device identifiers, operating system, pages viewed, referring/exit pages, time spent, clicks
• Cookies and similar technologies: used to support Site functionality, analytics, and marketing (see Section 6)

C. Payment information
If you purchase services or products through the Site, payments are processed by third-party payment processors integrated with Squarespace (and/or other providers you connect). We typically do not store full payment card numbers on our servers. Payment processors may collect and store payment details under their own privacy policies.

  1. HOW WE COLLECT INFORMATION
    We collect information when you:
    • Visit or browse the Site
    • Submit forms (contact, newsletter, waiver/intake forms if used)
    • Book a class, session, or event
    • Purchase a membership, package, or gift card
    • Subscribe to marketing communications
    • Interact with our emails, texts, ads, or social pages

  2. HOW WE USE YOUR INFORMATION
    We use personal information to:
    • Provide and manage bookings, classes, memberships, and services
    • Process payments, confirmations, receipts, and refunds (if applicable)
    • Communicate with you about schedules, updates, studio policies, and customer support
    • Personalize your experience (e.g., remembering preferences)
    • Improve the Site, services, and overall client experience
    • Send marketing communications (with opt-out options)
    • Detect, prevent, and address fraud, abuse, security incidents, and technical issues
    • Comply with legal obligations and enforce our terms/policies

  3. HOW WE SHARE YOUR INFORMATION
    We may share your information with:

A. Service providers and platforms
We use third-party vendors to run our business, including website hosting and e-commerce through Squarespace, scheduling/booking tools (if applicable), payment processors, analytics providers, email/SMS tools, and customer support tools. These providers process data on our behalf to provide their services.

B. Legal and safety reasons
We may disclose information if required by law, subpoena, court order, or if we believe disclosure is necessary to protect rights, safety, and security, investigate fraud, or respond to government requests.

C. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.

We do not sell your personal information in the traditional sense. However, some marketing/analytics technologies may be considered “sharing” under certain state privacy laws (see Section 8).

  1. MARKETING COMMUNICATIONS
    Email
    If you opt in, we may send marketing emails (news, promotions, studio updates). You can unsubscribe at any time using the link in the email.

SMS/Text Messages
If you opt in to SMS, you can opt out by replying STOP or using the method described at signup. Message and data rates may apply. Consent is not required to purchase.

  1. COOKIES AND SIMILAR TECHNOLOGIES
    We and our service providers may use cookies, pixels, tags, and similar tools to:
    • Keep the Site working (security, login, cart/checkout if enabled)
    • Remember preferences
    • Understand how visitors use the Site (analytics)
    • Measure marketing performance and show relevant ads (if enabled)

You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality.

  1. DATA RETENTION
    We keep personal information only as long as necessary for the purposes described in this policy, including maintaining business records, resolving disputes, enforcing agreements, and complying with legal obligations. Retention periods vary depending on the type of data and why we collected it.

  2. YOUR PRIVACY RIGHTS (U.S. STATE DISCLOSURES)
    Depending on where you live, you may have rights to:
    • Request access to the personal information we have about you
    • Request deletion of personal information (subject to legal exceptions)
    • Request correction of inaccurate information
    • Opt out of certain targeted advertising or “sharing” for cross-context behavioral advertising (where applicable)

To submit a request, contact us using the details in Section 13. We may verify your identity before fulfilling requests.

  1. SECURITY
    We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure, so we cannot guarantee absolute security.

  2. SENSITIVE INFORMATION / HEALTH-RELATED NOTES
    Concrete Pilates is not a medical provider, and our services are fitness/wellness services. If you voluntarily provide information about injuries, limitations, or other wellness details, we will use it only to help provide safer, more tailored instruction, manage scheduling, and support your studio experience. Please do not submit highly sensitive medical information through the Site unless we specifically request it.

  3. CHILDREN’S PRIVACY
    Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.

  4. INTERNATIONAL VISITORS
    If you access the Site from outside the United States, your information may be processed and stored in the United States or other locations where our service providers operate. By using the Site, you consent to these transfers.

  5. CONTACT US
    If you have questions, requests, or concerns about this Privacy Policy or our data practices, contact:

Concrete Pilates
Email: support@concretepilates.co

  1. CHANGES TO THIS PRIVACY POLICY
    We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Effective Date” above. Your continued use of the Site after changes means you accept the updated policy.

OPTIONAL ADD-ONS
A) THIRD-PARTY LINKS
The Site may contain links to third-party sites (Instagram, booking platforms, etc.). We are not responsible for their privacy practices. Review their policies before providing information.

B) GOOGLE ANALYTICS / ADVERTISING PIXELS
We may use analytics and advertising tools (e.g., Google Analytics, Meta Pixel) to understand Site usage and marketing effectiveness. These tools may use cookies and similar technologies.